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KMID : 0665420150300030324
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Korean Journal of Food Culture
2015 Volume.30 No. 3 p.324 ~ p.332
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Study on Usage and Consumption Patterns for Mulnaengmyeon Among Adults in Seoul Metropolitan Area of Korea
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Lee Soh-Min
Kim Jin-Young
Kim Kwang-Ok
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Abstract
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Despite expansion of the mulnaengmyeon market, there have been no studies on consumers’ attitudes towards
mulnaengmyeon. The purpose of this study was to investigate the usage and consumption patterns for mulnaengmyeon
among adults in the Seoul metropolitan area of Korea. A survey including demo- and socio-graphics, general
mulnaengmyeon usage, and consumption questions was tested on 210 consumers. The results of the survey showed that
the majority of consumers consumed mulnaengmyeon more frequently during summer. Although the instant
mulnaengmyeon market has rapidly increased, it was found that mulnaengmyeon is a food that is generally consumed in
restaurants. In addition, mulnaengmyeon usage and consumption patterns significantly differed according to consumer age, whereas there was no difference observed according to parent’s or grandparent’s hometown of origin. Older consumers were observed to consume and purchase mulnaengmyeon as well as instant mulnaengmyeon more often than young consumers. Also, older consumers were shown to consider “health” related factors as more important when selecting mulnaengmyeon, whereas young consumers considered “price” related factors to be more important.
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KEYWORD
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Mulnaengmyeon, usage and consumption, age, parent’s or grandparent’s hometown of origin
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